Best eCommerce Customer Loyalty Program Ideas



Having happy and satisfied customers are the key to running a successful business.If you want to keep yours happy, then you’ll need to implement a few customer loyalty program ideas to ensure they keep coming back for more.



Customer loyalty programs are important

Customer loyalty programs aren’t just nice to have, but they can actually save you money in the long run and help you attract new customers, too.


Offering a loyalty program can help you attract new customers because it gives them an incentive to buy from your site. Plus, existing customers will feel appreciated and be more likely to spread the word about your company.


A good loyalty program shows you care about your customers and increases your brand’s positive perception, which is why it’s important to have a variety of customer loyalty program ideas at your disposal..



Gift cards

Whether the goal of your customer loyalty program is retaining customers or getting new leads, selling gifts cards can help you do both. A gift card is one of the easiest ways to give your customers a reason to buy from you.


And, as gift cards remain a popular gift, no matter the time of year, your customers can help promote your business by gifting them to their loved ones. And as a result, you get new customers.



Points for purchases

You’ve likely come across these popular programs that give customers points for every purchase. These points can then be used for discounts or to get free items.


Starbucks leverages this type of points based loyalty program with its Starbucks Rewards program. Whenever you use the Starbucks app to complete your purchase, you get stars in return. Once you collect enough stars, you can redeem them for free a free beverage or food.



Pay later programs

Another way to keep customers coming back is to provide them with the option of paying later. This works with big ticket items that people often finance. You can offer payment plans to loyal customers.


If you have a physical location in addition to your online store, you might consider taking online orders that can be paid for upon pickup.



Free shipping

A jaw dropping nine out of 10 shoppers believe that free shipping is the top incentive to shop online. Take a hard look at your shipping costs and see if it’s possible to offer this perk to repeat customers.



Free giveaways

Besides helping you retain existing customers, it will also help you promote your business to new customers and will result in customers spreading the word of your business.


People always enjoy free giveaways. Explore the needs of your audience and give away something that they’ll love, this might result in future return customers.



Discount coupons

Providing buy one get one free offers or product discounts can give customers a reason to buy specifically from you. This can be buy one get one half price or buy one get one free.


Have a one day sale in which loyalty program members get a great discount deal. This makes it exclusive and gives a reason for people to sign up on the spot.



VIP offers

This could be in the form of offering privileges like early access to new products or insider events. Your customers are the heart and soul of your business and they need to feel like VIPs.




Next Steps:

Acquiring new customers is a much more difficult obstacle than keeping current ones. The above mentioned customer loyalty program ideas can help you keep your existing customers happy and to ensure they spend their money with you.


Want an easy to build online store that already has all the bells and whistles? Look into building an eCommerce App with Appily App Builder. Multiple payment methods, clean design, easy checkout — everything your customer could want and more.




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