In today's world everything revolves around marketing and most businesses understand that that no matter what you are doing, choosing the right marketing strategy will pave the way to a successful business.
Although online marketing has gained a lot of popularity in the past few years due to it's low cost and easy manageable module. However, good old offline marketing strategies should not be ruled out. In fact, a combination of online and offline marketing could prove to be the most beneficial strategy for any business.
Offline marketing strategies to promote your business
Even though a lot of business activities take place online in today's world, including marketing, face to face interactions are still a great option when it comes to networking.
Though many people steer themselves away from professional networking as it might be a a difficult task to begin with, but it is one of the most effective ways to market your business when you get it right.
Networking not only lets you engage directly with a potential client, but also offers great referral opportunities. In both the scenarios the conversion rates are normally high, as people prefer doing business where they can connect a face to a brand.
This creates a deeper sense of loyalty in your clients, thus it essential not to rule out an effective offline marketing strategy.
Increase Speaking Opportunities
There are multiple speaking opportunities and seminars available that happen from time to time. These happen at varied scales and levels and for multiple industry types.
These speaking engagements can prove to be excellent marketing opportunities for multiple reasons.
One of the biggest advantages of speaking at these type of events are that you are immediately put in front of a highly targeted audience that are actually interested in what you are talking about. This audience is already invested enough to pay you dedicated attention when you are in front of them.
Another huge advantage of speaking at this scale is that you get to build your credibility in your industry and establish yourself as a thought leader within your firm and in an extended network.
You could always set up your own seminars, but that includes a whole lot of effort and investment. The more viable way to keep doing this frequently is by finding the right space where you can share your knowledge. At the very beginning it may prove to be a challenge to find and secure such speaking opportunities.
It might be a great idea to start small with local associations. You have more to gain from the experience than from the money that accompanies it. These early experiences could create substantial returns for you in the future.
Print media may not give you the same benefits as some online strategies do, but getting your brand in the open on print has some considerable benefits when it comes to offline marketing.
When you publish on printed media, your authority and credibility gets a natural boost and you may even get paid for it!
It may seem lucrative to target the national magazines and big newspapers, but it makes more sense to zero in on printed publications that cater to the audience that is relevant to you and your business.
While publishing listings in magazines, direct your focus on solving the problems that your target audience experiences. It will not only help the audience you are targeting, but also increase their curiosity about you and might encourage them to get in touch with your business.
Before you start writing a piece, create a list of publications that may be interested in printing what you are writing about. Once you have this list, explore these publications and get a sense of the kind of material they publish and prefer. Most publications have their own set of instructions for set pieces they accept and it is important to read them carefully before you send out your idea pitch beforehand.
Sending Direct Mail
Online marketing might have overtaken good old direct mailers, but you must not underestimate this offline marketing technique. Direct mailers can be a little expensive, but this adds a touch of personalization, which is a big factor for a huge group of people in your target audience.
Direct mailers are quite effective and worth the investment when you have a great offer to be sent out to a targeted list. Direct mailers work great for retargeting and for re-engaging the customers you have lost of touch with.
One of the most effective ways to increase the chances of your emails being opened is to make sure that the envelope conveys your amazing deal! Whether you are offering a discount, a freebie, a deal or a great solution, it should be identified clearly on the envelope so that it is not thrown out without being opened.
Make Some Cold Calls
Marketing calls may seem annoying when there is no thought behind it, which is why they are dismissed quite often. However, when there is some serious thought and planning involved, cold calling can turn out to be quite an effective offline marketing strategy.
Cold calls are more personal than emails and require an instant response. Granted, that it can go either way, but that’s the idea. When you have a good cold calling script in front of you, the chances of getting through are higher and of course the opportunity to cross sell can increase as well.
Make sure that you address the recipient by their name and are confident about the reason you are reaching out to them. You can take a look at the cold calling tips we have put together for you as well.
Even though the modern consumer is slowly moving towards the online world and digital services, but offline marketing strategies are still relevant and have their own unique advantages. The idea is to find the balance between the two and come up with a combination of online and offline marketing strategies for the best results.