Marketing Strategy for Twitter in 2020

From breaking news, entertainment to sports, gaming, to politics, and everyday interests, whatever happens in the world, it happens on Twitter first.

A Twitter marketing strategy is a plan centered around creating, publishing, and distributing content for your buyer personas, audience, and followers through the social media platform. In this blog, we will discuss twitter marketing trends for 2020.

Creating a Twitter marketing strategy will require some steps:

How to Use Twitter for Business?

From hashtags and pinned tweets to Twitter lists and social media influencers, there’s a lot to do on the Twitter platform. With the right Twitter marketing plan, businesses can create successful social media campaigns to increase sales, boost brand recognition and increase customer service. Using Twitter for Business is very simple and engaging:

  • Optimize your content

  • Customize your profile

  • Add value with your content

  • Engage with the audience

  • Monitor your brand

  • Measure results

  • Use a Twitter tool

Venture into paid

Optimize your content

You can optimize your content on Twitter using different strategies. Hashtags are an easy and common way to spread your content, but be careful about how many you use. A lot of businesses Tweet in the morning, at lunch break, and early evening, because that is when the target audience is most likely to be online. Remember people are not on Twitter just to listen to your brand, so try to avoid clogging their feeds with unnecessary content.

Customize your profile

For using twitter for business, the first and foremost thing you need to do is to build a profile that stands out. Set yourself up for success by customizing your profile. Load significant images for both your banner and profile picture.

Add value with your content

Adding value to your Twitter content is almost similar to adding value to any other marketing content. When thinking about adding value on social media, try checking out if your tweets advance an idea, entertain, or educate the audience. Else your content will fall flat. You should try to get the most out of your 280 character limit when using twitter for business.

Engage with the audience

You can regularly engage with your audience on Twitter by tagging them in posts, responding to their comments, or even hosting fun giveaways to get your audience involved.

Monitor your brand

Social listening can allow you to create the type of content your followers want, come up with new ideas based on industry trends, improve your customer experience by interacting with them directly and make strategies as per the audience’s needs.

Measure results

When you have all your objectives and goals in place, you can easily measure the results of your performance on any social media site. Having goals also helps you determine when your strategy isn’t working and can help you get things in the right place. To measure your results on Twitter as said before you can use Twitter analytics.

Use a Twitter tool

Logging into the platform every time you post can get very annoying, and can actually even be a waste of time. There are plenty of tools that allow you to schedule your posts ahead of time.

Venture into paid media

There are two ways to venture into paid media on Twitter – Promoted tweets and Twitter ads
Other twitter tools which can help you grow are:
Twitonomy is a Twitter analytics tool that provides insights to help you monitor, manage, track your activities on Twitter. It also allows you to monitor and analyze your competitors.
Buffer software application for web and mobile, manages accounts in social networks, by providing options for a user to schedule posts to Twitter, Facebook, Instagram, and Linkedin.
Topsy Social Media Analytics tool allows you to search by time and place. You can also set alerts, and analyze sentiment for every tweet made.
Promoted tweets will appear in a user’s feed or search results. Twitter will put your promoted tweets in a daily campaign targeting the type of audience you want to target, as indicated in your settings. Twitter ads are a good option if you plan to promote many types of tweets to achieve one goal or advance a campaign.

Which Metrics to Track on Twitter?

Due to every business being unique and having different goals, Twitter metrics for your businesses will completely differ. However, the following list of possible metrics is for you to get started.

  • Engagement

Look at the number of retweets, follows, replies and favorites your tweets get including all hashtags.

  • Impressions

Review the number of times your tweets appeared on one of your audience’s timelines, whether they are your followers.

  • Hashtags

Check which of your hashtags are being used most frequently by your audience and followers.

  • Top tweets

Review all of your tweets with the most engagement.

  • Contributors

Keep up with the level of success each of your contributors or the people you give admin access to on your account are having with their tweets. You can implement some of their tactics more regularly or remove them completely.

Where can you measure Twitter metrics?

Twitter is a great marketing tool for several reasons which are listed below:

  • The platform is free to use

Twitter is a free service. However, if you use Twitter via text message on your phone, your service provider may charge you for those messages according to your service plan.

  • Twitter is faster

It allows you to share and promote branded content in seconds.

  • Twitter expands your reach

You can increase your tweet exposure with just a few tweets. You can promote your tweet to increase its reach and help it find a bigger audience.

  • There is competition on twitter

Small businesses to fortune 500 companies all exist on Twitter, which leads to a healthy completion for your brand.

  • Twitter can be used to increase sales

By being active on Twitter, engaging with others, tweeting content, you will gain more followers and build loyalty with current ones – which is how you can gain more sales. It is recommended to do a website audit every year and find new ways to attract more visitors.

  • Twitter allows you to provide quick customer service and support

Twitter offers a series of features that allow you to provide better support and cover the basics of customer support best practices. Using the following features to show you provide customer support:

  • Display your support hours so users know when they can expect to hear from you.

  • Enable direct messages, so customer details can be shared with you directly.

  • Turn on the support option so that users can see that your Twitter account is customer friendly.

  • Twitter can be used as a search engine tool

It works as a search engine tool for you to search for your competitors and their marketing content to see which tactics they’re using. It also helps prospects to find and learn about your company.

  • Twitter allows you to converse with your followers

You have a direct conversation with, share the latest updates about your company, and address your audience.

Next Steps:

In mid-September 2019, Twitter was ranked the 32nd most visited website globally by Alexa’s web traffic analysis. Even though Twitter messages are public, but users can also send private direct messages. Twitter has been an increasingly growing in the field of education, as an effective tool that can be used to encourage learning and idea, or knowledge sharing, in and outside the classroom. By using or creating hashtags, students and educators are able to communicate under specific categories of their choice, to enhance and promote education.

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