Best email marketing tips to Get customers and Increase sales
Understanding SEO and using it in high-quality email marketing campaigns is an effective and beneficial tool for any business, especially an upstart or small business. Poorly planned marketing campaigns or badly written content and spammy-looking email will have a negative effect on consumer perception and respect for your brand, value and company as a whole. Below the team at Appily App Builder have compiled a list of effective guidelines to follow when starting your next email campaign.
Write a Captivating subject line:
An email subject line is the first thing your customers notice, making it probably the most important aspect of an effective marketing email. Keep subject lines accurate, eye-catching, succinct, and honest. Doing so improves the chances of the email being opened and read.
Making up subject lines such as, “See what you have won!” when the email is about buying a book on how to plant a garden, only gets a sender blocked and reported as spam. Use inviting call to action words that are relevant to the email’s message. Action words create interest.
Provide relevant content in emails:
There’s nothing worse than opening an email only to find the subject line has nothing to do with the content and the message is a four-page scroll down of repetitive hype. Keep content relevant to the subject in a concise and informative manner in order to keep consumers reading. Be clear about what the product or service is and what the email is intended to tell your customers about. It’s a waste of time to spend hours writing an email marketing campaign that is muddled and unclear.
Additionally, keep each communication unique. Avoid cookie-cutter content. It is fine to keep the same email format, just keep the content unique, informative, and timely.
Remember to include all contact information at the bottom of the email with a link to your website, as well as your business hours, location(s), etc. This gives recipients an easily accessible method of contacting the business with any questions or interests.
Lastly, remember to include an unsubscribe link to allow those that may have received the email by mistake, or that are not interested, to opt-out of receiving any further contact.
How to use for preview text:
Understanding what preview text is and how to use preview text correctly will elevate a small business’s email marketing’s effectiveness by increasing the odds of emails being opened rather than sent to the spam folder or being deleted without ever being read. Preview text should contain a brief insight as to the information the reader can expect to find in the email. This is your chance to entice the reader to open the email.
How to choose the best link destinations:
Links should be relevant to the highlighted text or image. Links that go directly to mentioned websites or product pages are also acceptable uses for link locations, as long as the link location is either attached to the product or service name, or the location makes sense. Using links to promote spam is a big no-no and will cause a website to be flagged as a spam site, moving them to the bottom of the SEO results or possibly even being removed from search results entirely.
Knowing where to place links and the kinds of links to use to promote cross-traffic is an invaluable skill that every small business marketing email writer should strive to master.
Make use of good images:
The paid sites provide a sense of security knowing that you have paid for the right to publish the image and there are no potential copyright infringement issues. Free images may seem cost-effective, but for a business, the images you choose should not be skimped on.
Try to Maintain consistent branding:
It is vital to generating a lasting brand with a loyal following that the business incorporates professionalism, a sense of integrity and expertise when creating any brand.
Branding is vital to creating instant recognition of a business or product. Without branding, a business becomes a piece of straw in a haystack instead of the needle. Unique branding sets a company apart from the competition, making it easier for consumers to recognize the brand and search out their products or services.
Personalisation of Emails:
If using the multiple recipient feature, make sure to always use blind carbon copy (BCC) instead of carbon copy (CC) for these types of emails so that the reader does not see a chain of email addresses in the heading. Not only does doing so increase the chances of the email being opened, but it also ensures privacy for each recipient from other recipients.
It might be quicker to simply blast out an email to several dozen people at a time, but if it looks to be a generic group email blast, chances are the email will never get read and go straight to the trash bin.
One of the biggest email marketing mistakes made is improper email personalisation.
Avoid spamming content:
Stay on point with all content. Use action language without the hype to get the point across without sounding pitchy. Using content that might sound spammy increases the likelihood of the email landing in the “Junk” mail file rather than in front of the prospect’s eyes in the inbox.
Spamming is the fastest way to be placed at the bottom of any search engine results.
Use Good Timing:
Email marketing should be scheduled and written in a manner that ignites anticipation and interest in whatever product or service is being promoted. It’s important to appropriately schedule each email campaign with a purpose. Examples could include an introduction to product or service, special holiday coupons, shipping deadlines, etc.