Great Free Video Editing Programs

Good video editing software can help you showcase your products from every angle by producing professional promos for platforms like Instagram, Facebook, YouTube, or anywhere else you share brand videos. There are a number of easy-to-use free video editing programs that can help you stand out from your competition.

Well-produced product videos are a more engaging form of content marketing than photographs alone and can reduce a customer’s hesitation in making a purchase. In fact, according to online publication Small Business Trends, ecommerce product videos can increase conversion rates by up to 144%.

Below, the team at Appily App Builder compiled a list of the best free video editing software from around the web, as well as a few with affordable paid versions. Each entrepreneur has their own specific needs, so we’ve run down some of the most useful features of each tool.

Best free video editing software for desktop

There’s a lot of desktop-based editing software available for businesses looking to create promotional videos. The biggest advantage of free video editing software for desktops is that they tend to have more features than most mobile video editing apps.

If you’re looking to edit your promotional videos on a budget, check out our list of free video editing software you can use to edit long-form content for YouTube, your ecommerce app, site, or a variety of other platforms:

1. Type Studio

Type Studio has developed a new approach to editing a video text-based. That means you edit your video by just editing the transcribed text. It’s as easy as editing a Google Docs. Type Studio can also add subtitles

automatically, turn the video into a blog article and everything runs online in your browser. What else? Oh yeah, it’s free!

2. OpenShot

OpenShot’s easy-to-use user interface makes it a great video editing program for beginners. While more complex tools may offer more editing components, OpenShot’s intuitive interface and minimal design are perfect for simple editing.

OpenShot is an efficient option for small businesses and is best for clip resizing, scaling, trimming, snapping, and rotation. It also offers credit scrolling, frame stepping, time mapping, audio editing, and real-time preview.

Features include:

  • Unlimited layers for watermarks, background videos, and audio tracks

  • Customizable title-card templates

  • Drag-and-drop functionality for easily adding video, audio, or image files

  • Digital video effects, including brightness, gamma, hue, greyscale, and chroma key compositing for green-screen effects

  • Powerful key-frame animation capabilities for creating animated videos

Available for: Windows, Mac, and Linux

3. VSDC Free Video Editor

VSDC’s desktop video editing software is available as both a free and paid version. Although the free version has reduced features, it still comes with VSDC’s full video editing suite—including a mask tool and chroma key functionality for green-screen video effects.

If you have the funds to spring for the full version, the suite of tools expands to include video stabilization, robust post-production effects, slideshow/presentation capabilities, 3D diagram templates, and direct social media publishing.

Features include: 

  • Color-correction tools for a more professional look

  • A full suite of transitional effects

  • Easy-to-use image filters, similar to what you’d find on Instagram

  • Mask tools for hiding, blurring, or highlighting specific elements

  • Social media link for sharing videos on Facebook, YouTube, Instagram, Twitter, and Vimeo

  • HEVC/H.265 (an advanced video-compression standard), for maintaining the highest quality at the minimum file size—essential for processing 4K and HD files

Available for: Windows

Price: Free; $19.99 for Pro version

4. Movie Maker 10

Movie Maker 10 is a convenient video editing software for Windows for people looking to go back to basics. It’s great for making quick edits to short video clips you need ready right away.

Movie Maker 10 comes with a free version that includes its suite of video and picture editing tools as well as the ability to add captions with customizable fonts and colors.

Features include:

  • Auto-preview tool for edits and effects

  • Auto-movie options for creating customizable cuts of your video clips

  • Animation tab to easily add music, titles, and credits

Available for: Windows

Price: Free

5. Lightworks

Lightworks includes a simple and intuitive interface, so it’s easy to pick up. Lightworks also offers a collection of detailed video tutorials, making it one of the more accessible and easy to learn Linux video editing software options on this list.

Lightworks has a suite of original stock videos and music clips licensed for use in any videos you edit on the program, letting you give a polished look to any marketing video.

Features include:

  • High-quality simple trim functions for fast and precise video editing

  • Speed optimization, letting you continue to edit while importing new content

  • Multicam editing for syncing clips from multiple cameras

  • Real-time team project sharing with full control over which user has editing access

  • Easy sharing of videos with fast export to YouTube, Vimeo, Facebook, and Instagram

  • Supports a wide range of video formats

Available for: Windows, Mac, and Linux