How to do Content Marketing
If you’re running your own online store, then you know that having a blog is critically important for generating traffic to your store. A blog significantly improves search rankings and gives you a chance to connect with more customers.
But what if you’re not a great writer? And what if you don’t know what to blog about?
Don’t worry. The first blog post is always the hardest. That’s why we collected examples of different kinds of posts for your inspiration.
Take a look, and consider writing to tell your story, announce a sale, or give a guide to your products today.
Profile Your Team
Your team is made up of interesting people. Why not feature their stories?
There’s a variety of things that you can do. You can write up a short bio of them that includes their interests and where they’ve been.
This is an especially easy way to generate some good content. Most importantly, it gives your customers a sense of who they’re dealing with. When they purchase a product from your store, they know that they’re buying from real people with real passions.
Make a List of Influencers to Follow
Here’s an easy way to create good content and offers the potential to be widely-shared:
Make a list of the top 25 blogs, Twitter accounts, or even Tumblrs, for someone interested in your industry to follow. Compile that list, write a few sentences about why you included each blog or Twitter account, publish it, and send it to the people you feature.
If you do it tastefully, there’s a good chance that they’ll share the post with their audiences. That will get you lots of traffic in addition to improving your SEO.
Give a Sneak Preview of New Products
There’s two ways that this tactic can be valuable:
First, it generates excitement from your customers for a new product. If they like what you do and are loyal towards your brand, they’ll feel especially good that they get to see a new thing first.
Second, it has the potential to increase engagement. If you manufacture your products, consider floating a prototype for people to see; they may offer valuable input on what can be improved. And if you don’t manufacture your own products, ask your readers which of the options you can stock most appeals to them. Let them anticipate something that they’ll buy from you.
Make a Tutorial for Your Products
Not every product needs an in-depth tutorial on how it's used. But for certain products this can be a big help.
Does your product have cool, non-obvious uses? Is it best enjoyed in a certain condition? Is there something that the customer should do to make the most of it?
By all means point all of these things out. Potential customers may see one more way to use your product and existing customers may be pleased to discover a new way to use it.
Run a Contest
Running a contest is similar to announcing a sale. They're both effective and attractive ways to get more attention for your store. Just make sure that you’re not making the common mistakes with giveaways and contests.
You can have all sorts of giveaways, of your products, of gift cards, or even special experiences like a visit to your store. And entering the contest can take a variety of forms. The easiest way is to submit a comment at the end of the post. You can also ask people to tweet about your store or share it on another social media platform.
Announce a Sale
This one's pretty obvious. When you have a big sale coming up, announce it on your blog. It'll give people something to link to.
Use the space to talk about the products you have on sale, and if it's applicable, why these products are right for the occasion. And if you're able to design something, put together a graphic.
Tell the History of Your Company
Being an entrepreneur means something special. Few people think of it, and even fewer people act on it.
Share the story of why you decided to become an entrepreneur. Was it driven by an event? Was it the result of a special trip? Were you struck by inspiration of some sort? Tell the story and connect better with your customers.
Write About a Recent Event You Participated In
If you help put on an event then you should definitely write about it. But you can also write about something that you don’t own, like your thoughts on a conference.
Write up your impressions and thoughts about a conference or meetup you went to. It shows that you’re paying attention to where your industry is going and people will appreciate the insights. Make sure to snap a few pictures and post them up too.
Make a Product Tutorial
Okay, we don’t want to give the impression that content marketing is only blogging. It can be making videos, writing emails, and other kinds of content-generation too.
Sometimes you just can’t write about how to use a product. You have to show, not tell. Then it’s time to post a video on Youtube.
Besides, video marketing is effective. By one estimate, consumers are more likely to purchase a product after watching a product video.
Shoot a product tutorial to introduce your product, its benefits, and how it can best be used.
There are lots of opportunities to create good content by telling people about interesting things in your industry. Keep adding relevant content to keep your users engaged.