How to Get Clients for Your restaurant in 2021
Owning and operating a restaurant is tough work. Not only does your food and customer service have to be on point, but customers expect a strong online presence as well. This is where your restaurant App will come into play.
These days, potential customers want to be able to see what you have to offer before they’ll visit. If they can’t quickly pull up a menu for your restaurant, then in many cases, they aren’t likely to visit your restaurant.
And if your App isn’t formatted for mobile devices? Forget about it.
In the United States alone, the number of smartphone users is expected to reach over 270 million by 2022.
Your App is often the first contact that potential customers have with your business.
Outdated, slow or poorly formatted Apps offer a negative experience to your potential restaurant customers. Designing an efficient, attractive App is equally important to creating an App that operates seamlessly on mobile devices.
Is your restaurant’s App sorely lacking, or missing entirely? Worried that you don’t have time to build a fantastic, mobile-responsive App on top of all of the other demands from running a restaurant? Fear not, Appily App Builder has you covered.
How to build a restaurant App In 2021
Starting a restaurant App with an easy App builder
With the exception of your menu, your restaurant’s App might be the most important marketing vehicle you have. It represents a platform from which you will launch many of your marketing efforts.
Plenty of potential diners will want to visit your App before deciding to try your restaurant, so if you don’t have a restaurant App, it’s time to get going.
Why having an App matters
Not sure why your restaurant needs an App? Let’s explore the reasons below.
To bring in customers
Having an App these days is practically a foregone conclusion. In fact, 90% of guests research possible restaurant options before deciding where to eat, far more than any other business type. Not having an App can seriously lower your chances of being found by those hungry customers.
By having an App, you increase your visibility and the likelihood that people are going to become first-time customers.
You can also use it as a way to engage customers and gather contact information from them. Use your App to keep loyal followers informed about events and menu specials. Local restaurants need to stay connected to people to bring them in the door.
To share hours and menus and take reservations
A good App answers basic questions right away — menu, location, hours of operation and reservation information are the essentials. You should also include contact information, methods of payment and social media links all in one handy location for everyone to see.
People are more likely to look up a business online than to call in for information, so put it out there.
Including reviews or links to review Apps on your App is also a great way for customers to offer feedback or preview the experience through comments from other customers.
To establish a local identity
A well-designed restaurant App gives you the chance to show future customers what you’re all about and who you are before they even set foot in your restaurant.
Entice diners with your menu and pictures of appetizing dishes, laughing patrons or busy chefs preparing meals. Showcase your ambiance with photos of your interior, patio, bar or comfy private dining room.
All of these give customers an idea of what they can expect walking through your doors.
Traditional advertising channels are no longer as effective as they once were; now it’s all about word-of-mouth and online presence.
Roughly 57% of potential restaurant patrons view a restaurant’s App before visiting. People might be hesitant to try a place they’ve never heard of. An App is an easy way to assure them you offer an experience they’ll enjoy.
To set yourself apart from others
Competition is fierce in the restaurant industry. We’ve all seen restaurants come and go. You want to stand out from the crowd. What special things do you have to offer?
Delivery service, catering, happy hours — an App tells people what you are all about.
Let’s face it, if you don’t have an App in this day and age, people will quickly assume something is off. Having an App is expected, so don’t cut corners and skip building your App.
To create brand awareness
Unlike national chains, most local restaurants don’t have the luxury of launching expensive national branding campaigns. It’s entirely up to you to get the word out. With more and more diners turning to the web at dinnertime, not having an App is like a front door with a closed sign.
Identifying yourself as a professional brand with an App is a must even if you are a single restaurant.
Appily App Builder is a powerful, affordable, and easy-to-use tool that allows even the most novice of App builders to quickly craft a beautiful, responsive restaurant App. With templates available for all sorts of restaurants, Appily App Builder offers personalized stock photo and text options to get your App up and running even faster.
Before we take a look at the App builder, though, you’ll need an App name first.
Choose your Restaurant App name
Choosing the perfect domain doesn’t have to be a struggle. With an array of new industry or location-based extensions, there are plenty of options available for your restaurant App. The first thing you’ll want to make sure of is including your business name in the App name or icon. That seems like a no brainer, but there are a few factors that you might want to consider. In general, using the shorter App name is best.
Build your restaurant App with Appily App Builder
Now that your App name is locked in, it’s time to get building.
Using Appily App Builder makes it simple and fast to get your restaurant App up and running. Let’s take a look at how quick and easy it is to establish your on