How To Grow Your Business On Pinterest

Getting more followers on Pinterest is all about understanding the platform and how it works. Do hashtags matter? What’s really working these days? How do you find your audience?

Luckily, there are a few straightforward tweaks to your Pinterest strategy that can help you grow your followers, your reach, and your ecommerce business.

Treat Pinterest like a search engine

One of the best aspects of Pinterest is that it's so different from most social media platforms, people often use it like a search engine. For example, they’ll have a regular feed with pins from accounts they follow, but they’ll also go straight to the search bar when they’re looking for “easy nacho recipes.”

That’s why keywords matter everywhere on Pinterest, from your board titles, to your profile description, to your pin descriptions. You can build a list of relevant keywords for your brand right on Pinterest.

Let’s say you sell products for nurseries. To start your list of keywords, search for “nursery” on Pinterest.

For your main nursery keyword, you can see a list of potential two word keywords that get a lot of search traffic. Those keyword combinations can provide you with ideas for your pin descriptions, board titles or even ideas about the kind of content you could be creating for your store.

Join or create group boards

Search isn’t the only way you can reach your new audiences on Pinterest.

Group boards allow you to collaborate with other Pinterest users and you all also have permission to add pins to a shared board, this can help your pins show up to your collaborators’ followers.

Here’s how it works.

  • When someone follows you, they follow all of your boards.

  • When someone follows you, they follow all of your boards.

  • When you add pins to the group boards, your pins will show up to your followers and your collaborators’ followers.

  • They’ll see pins from your boards and your group boards in their feed.

Before you dive in and join any group board that will have you, however, it’s important to consider how your group boards will work with your overall creative and how they fit with your current followers.

That’s why this strategy can be great when you team up with brands who have similar audiences to yours. For example you can team up with other brands to build a group board and brand collaboration featuring all of their products.

Here are some tips to keep in mind when you’re approaching any group board with requests:

  • Tailor your email. When you send a note asking to join a group board, try to personalize the email with details about why you want to join the board and how your business would be a good match for the board.

  • Make sure you fit the criteria. If the group board has any specifics for new members, make sure your business complies to them all before sending over a request to join.

  • Consider how it fits with your brand. If your pins are completely different than the ones on the board or your products don’t align with the board, it may not be the right fit for your company.

Schedule pins

Since Pinterest is different from most social media platforms, your posting schedule will be different as well.

You can pin more frequently than you would to your other platforms without annoying your followers, but that doesn’t mean you need to be spending hours a day pinning multiple boards.

You can also rely on softwares to schedule your pins in advance.

One of the most popular tools is Tailwind, which helps you schedule pins based on defined time slots, similar to how you would schedule your posts on Facebook or Twitter. You can also join Tailwind Tribes to share your pins with other people who are looking for relevant content to post to their boards.

Keep an eye on your analytics

When growth is your goal, numbers are your best friend. There are a few different ways you can identify and grow your account using Pinterest’s analytics.

Pinterest will show you which pins of yours are performing the best over a specific period of time, using three different core metrics: impressions, saves and clicks. These three numbers can help you figure out which pin styles and types of content are performing the best with your existing audience.

  • Pins with high saves are getting repinned by your audience, but if the number of clicks is low, it’s not driving anyone to your website, where you can convert them.

  • Pins with high impressions are getting seen by a lot of people, but if the other two numbers are low, it’s not driving them to take action.

  • Pins with high clicks are delivering the goods. They’re getting people to your website, but if they’re not getting impressions, you’re missing out on web traffic.

Next Steps:

Adjust as needed

These strategies for growth are a good place to start if you’re looking to grow your Pinterest account, but your following with each one may vary based on your content and your brand. As with any new marketing strategy, it’s always a good idea to keep an eye on the results and use what you’re learning to optimize your efforts.

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