How to increase sales in 2021

Ecommerce is showing us just one side of the digital business, but since the whole world was pushed to shift their work online—every imaginable niche in digital business has experienced growth. That's why the team at Appily App Builder compiled the article below.

You cannot ignore the transition. Companies that were mostly “brick and mortar” are taking the important step of creating a new digital pillar to increase sales going forward. Others are abandoning the way they used to work and are putting all resources into their online presence.

The good news is that the barrier of digital entry is low, the bad news is that the competition is increasing. Even more so in times like these.

In this post, we will go over several steps to increase sales in competitive ecommerce markets or, if you are just getting started with online sales, provide some steps to research further.

Leverage social media marketing


If Google is a powerhouse when it comes to the range and detail of keywords that you can bid on, Facebook does the same, but for “audiences.” You can choose among a staggering set of settings to make sure your ad is viewed only by a particular group of people.

First of all, make sure that you chose the goal that you are looking for. Do not set your campaign to traffic when you are looking for conversions. Actually, always go for conversions and set up your Facebook pixel.

This will allow you to build audience data, and later create a “lookalike” audience from people who have not yet clicked on your ads. This will significantly expand your reach without having to spend additional funds on audience testing. You would just replicate your success from the earlier campaign.

One tip that is under the radar, and a step worth trying to increase your sales, is choosing “engaged shoppers” under “behaviors.”

This option will target users whose behavior is inclined towards an online purchase, or who recently made a purchase. Just imagine the efficiency of an ad that would target the interest of “fly fishing” combined with “engaged shoppers.”


This platform is frequently ignored, even though for some businesses it should be the primary one. If you haven’t considered Pinterest as a step to increase your sales—now is the time.

Pinterest has over 320 million users. The vast majority are women from the USA with a household income of $75,000 a year.

If you are in one of the niches favored by the Pinterest audience — fashion, lifestyle, travel, recipes, DIY, design, photography, etc.— you can get paid traffic for as low as $0.10 per click. At the same time you will be growing your account and over time receive more and more organic traffic.


For many of us, LinkedIn is a platform where we connect with our colleagues. But if you plan to expand your online business and are looking for a good place to get B2B leads, LinkedIn should be a priority. The reason is simple. Linkedin reports that for many businesses in the B2B segment, traffic from LI generates nearly 80% of their leads.

Chances are that you already have a page on LinkedIn. So not only will you receive targeted clicks but you will also be promoting your LinkedIn profile, growing your presence.


Twitter has a lot of business potential and it is time to leverage it. When looking for new paid traffic options, Twitter is a strong choice to put into your marketing mix.

Twitter provides you with many targeting options that will set a clear goal for your campaign. In addition to that, you will be growing your Twitter presence in the process.

While Twitter provides a good insight into campaign results and reach, to really leverage the platform you might want to automate content posting or schedule particular times, so consider using one of the Twitter automation tools to do the heavy lifting for you.

Since you are reading about steps to increase sales, chances are you are already covering all the bases of social media marketing.

We would rather show you some alternative strategies you might not have considered yet. These are definitely worth trying when you are looking to grow your sales online next year.


While Instagram and TikTok have their own ad platforms, there is another way to get even more personal with your audience—influencer shoutouts.

A shoutout is a time-limited ad on a theme or influencer account. You can get posts or stories on Instagram, or be mentioned in the TikTok video (depending on the shoutout platform).

The post or mention is accompanied by a link to your account in the description. Or users can click on the link in the bio that would lead to your website. It all depends on what kind of deal you make with the page administrator.

The market practice is for the ad to be there for 24 hours. The prices vary. Expect to pay $25-$75 for accounts with up to 100,000 followers. After that, it is very individual. An account with millions of followers can charge four to five figures for a 24-hour shoutout.

Let’s clarify the two types of accounts from which you can buy these shoutouts:

Theme accounts

These accounts do not represent an individual or an influencer but rather a topic.

They are created with only one purpose in mind, to drive traffic to their own offer or to accept paid advertisements (shoutouts). You would find many similar examples on TikTok.

Influencer accounts

These are the classic personal accounts as you know them. Yet again, the same applies to TikTok and other platforms.

Account analysis

When you are preparing the list of accounts that you plan to reach out to with a proposal of a shoutout, make sure to take note of the activity on their posts. You want to see a healthy share of comments and likes.

There are many fake users and bot networks. So if you see an account with a million followers but only 10 comments and 100 likes under a post, the account is dead.

You can follow the account for some time to check if there are any recurring ads, which would mean that the offer is generating a decent amount of traffic.

Referral contests and giveaways

Another great way to increase traffic and sales is to create a referral contest. The idea is straightforward: You tell your audience that from the pool of visitors who will do a particular action (enter their email, follow your social media accounts, try your trial, etc.) you will pick one or several winners to receive a prize.