How to Optimize Sales With Your App And Your Website
With eCommerce sales and in app purchases at an all-time high, now’s the time to jump on board and join the movement. Having an in app store or online store is a great starting point, but in order to rake in the big bucks, there are certain features your app and website need and some things you can do in order to encourage your users to make a purchase.
Once your app or website is up and running, you’re ready to focus on the important part; encouraging your users to buy. But first let’s review some basics:
How to get started
1. Add your products: Your product pages should include high-quality photos along with a detailed product description and all possible variants of a specific product like the size, style or color. Want your buyers to spread the word? Select which social media icons will appear on your product pages so that your users can share your product on their social channels.
2. Connect your payment: If you want to get paid, you need to set up your payment options inside your Store Manager. Choose from PayPal, credit card (Stripe), offline payments, and more.
3. Set up shipping and tax rules: Set up your shipping and tax rules depending on where you’ll be shipping to. You can create additional rules within your Store Manager so that when a buyer makes a purchase, you’re ready.
Setup your store with Appily App Builder:
With the MCommerce feature you will be able to sell your products from one or several stores. Users will be able to pay online via Paypal, Stripe or offline, to pay at your store or at the delivery.
Note: Every store you create, will have the same catalog, see it like a “franchise”.
Let’s go! To add “MCommerce” feature in your app,
click on the MCommerce Feature in the “Add pages” section:
Set up your storefront
When you walk past a store on the street, what compels you to walk through the door and eventually make a purchase? While there could be a number of factors that invite you in, the most obvious is a beautifully decorated storefront. Just because your business is online, doesn’t mean you can’t create a stunning storefront of your own. Your homepage is the first thing your visitors will see, so you want to grab their attention! Consider adding a new collection to lure your visitors in or get your customers ready for spring by adding a colorful layout. Customize the look and feel of your storefront and of course, change the language if needed.
When a visitor arrives on your homepage, they’ll need to be guided on where to go next (ahem, we’re talking about your product pages!). Be sure to use high-quality images and include clear call to action buttons like ‘Buy Now’ to encourage your users to browse and ultimately buy.
Strut your stuff
When you walk through a store and there is a blow-out sale going on, you know it from the moment you arrive. Well, the same should go for your eCommerce store. Running an end-of-season sale? Shout it from the rooftops! Create enticing coupons that will get your crowd talking. From buy one, get one free coupons to offering an entire collection at one flat price, the possibilities are endless. Another great idea? Run a limited time offer, like 50% off your whole store, for two days. That sense of urgency will give your buyers the nudge they need.
The more you give your buyers, the happier they’ll be. And you know what they say about happy customers! They’re more likely to return.
Show them you’re trustworthy
With so many in app and online stores out there, it can be pretty hard to figure out who’s trustworthy and who’s not. In order to make sure your visitors turn into buyers, there are a few best practices you should apply:
Have your shipping and tax policies clearly displayed. On that same note – don’t hide your return policy!
Let your customers sing your praise! Use customer reviews to showoff your stellar reputation.
If you’ve got some press coverage, dedicate a page in your app or on your site to show your visitors you’re well-known.
Share your business’s history and introduce your team via your About Us page. Personal connectivity always wins.
Answer their questions before they ask with a straightforward FAQ page.
And of course, you should be as easy to reach as possible.
Make yourself accessible. Speaking of being easy to reach, online shoppers are more likely to buy when they know they can contact you, so be sure to highlight how to get in touch with you within your app or on your website. Include more than just your phone number and email on your ‘Contact Us’ page. Add a Contact Form and show your buyers you’re standing by to listen to what they have to say. Got a physical storefront? Add a Google Maps location in your app or on your site so you can easily be located. But if you’re still a one-(wo)man operation, add your social buttons with the help of Smart Social Icons to show your consumers you’re completely accessible.