How to optimize YouTube videos for increased Traffic
Taking the time to make valuable content can bring the customers to your business. YouTube can be a huge asset for your business once you know how to optimize YouTube videos. That's why the team at Appily App Builder compiled the following article for you to start utilising YouTube for increased traffic.
How YouTube helps you get traffic
As a business owner you do everything to find your potential customers wherever you can.
You’ve made the Facebook page, you send out a few tweets a week and keep your Instagram updated. If you are just doing those things, then you are missing out on a very powerful space and opportunity to introduce your business to new people.
Why should you bother with YouTube? Well, the numbers don’t lie.
YouTube has more than 2 billion monthly users and more than 73% of adults in the United States use YouTube. That is an enormous audience.
The difference between YouTube and other social channels is that it doubles as a search engine. If you are looking for a review on a certain product, you aren’t going to type that into Facebook or Instagram search—your results would be all over the place.
However, on YouTube, like if you searched on Google, you would find what you are looking for.
This is just as important as having a presence on Google search. You can optimize your content so that it shows up in a variety of searches that are relevant to your business.
If that content is optimized properly, it will be served to people with an interest in what your business offers or what you have to say.
Additionally, YouTube users tend to be more engaged because watching a video takes more of your attention than scrolling through your Twitter and Instagram feed.
What To include in videos?
One of the biggest hurdles in getting started on YouTube is figuring out what your videos should be about. The good news is that you don’t have to reinvent the wheel—although, creativity is always great! For your first video you can start simple by answering one of the following questions…
What is my origin story?
What problems will my product or service solve?
What expertise do I have to share?
What’s a funny or interesting anecdote about someone using my product or service?
The answers to any of these questions would make for a great video.
You can do a simple introduction to your business and your story if it’s especially compelling. You also can take a common problem your customers face and show them how to solve it with your product or expertise. You can repurpose content you may already have on your blog and make a video with the same premise.
Once you get started making videos you will be more comfortable playing with the content and trying new things.
You always want to make sure the content you create has a purpose and value to your customers. This is more important than equipment or editing. A good video always provides value regardless of how professional (or homegrown) it looks.
How to optimize videos
Once you have created your video, it’s time to upload it to YouTube.
This is where you have an opportunity to optimize how your video will appear in YouTube search.
In addition to simply uploading the video, you’ll want to describe what the video contains and the problem it tries to solve.
Before uploading a new video, establish what your keywords will be. How will people find your video? What does someone have to type into the search bar to lead them to you?
Do a quick search on YouTube with your first idea for a keyword. You will see a bunch of suggested searches auto-populate in the dropdown menu. This list of search terms can help you pinpoint a topic or theme for your video.
If you create a video about how to fix a flat tire and title it “How to Fix a Flat Tire” it will be lost in a sea of videos with the same name. You want to drill down one more layer of specificity. Try “How to Fix a Flat Tire in 5 Minutes” or something similar.
Your titles don’t have to be short and concise. Don’t be afraid if your title ends up being more like a sentence. It should include everything you need to to get the point across.
You should also aim to solve a problem in your title, such as “What value will this video provide to viewers?”
Starting with the prefix “How to” is a great way to do this.
In addition to the title, your video tags are another powerful SEO tool on YouTube.
A good rule of thumb is to choose no more than 12 tags that accurately reflect what people can find in your video. The more relevant the better. Extremely generic tags may not help your video get to the people who are looking for it.
Watch your video and write down the words that are the most relevant to the content and that you think people will search to find the video.
The description section of a YouTube video is a great place for more SEO optimization.
You should write a blurb about what is contained in your video. You can just stick to a few sentences or you can write much more.
Be sure to pepper in your keywords in this section as well as provide outbound links to more information about your business, relevant content outside of YouTube and other videos that may be of interest.
When you upload a video, YouTube will choose a frame to showcase as the thumbnail for the video and often this choice isn’t great.
This can be a different frame from the video itself or a completely separately made graphic. Think about what will catch someone’s attention.