How to Start a Business From Home
Running a business can have a powerful impact on your life and the lives of those around you. But before you can run a business, you need to start a business.
Deciding to start your own business can seem like a daunting prospect if you’ve never done it before. Luckily, plenty of other entrepreneurs have, and you can benefit from the wisdom they gleaned from their successes—and their mistakes.
These steps mentioned will help you start a business—whether it’s your first or your 5th—with tips on everything from finding and validating your money-making idea to figuring out your shipping strategy to finally launching your product or service.
1. Use the time you have available
No matter how ambitious your business goals ultimately are, you can still start a business in your spare time, working around the current commitments in your life. Not everyone has the ability to quit their full-time job and pursue launching something of their own, but that doesn’t mean you can’t get started.
For example, it’s possible to launch a handmade goods company on the side of a full-time job, or start a blog that you later turn into a business.
2. Identify a business idea
Finding a business idea is something you can approach systematically by relying on time-tested approaches that have worked for other entrepreneurs. No matter if you're looking to start a low investment business on the side or you'd prefer to go all-in on your idea, the best way to find a product to sell includes strategies like:
Mining your personal interests. What do you like to do in your spare time? Are there products you can sell that relate to your hobbies, or that would solve a common frustration you have?
Research existing products. Peruse product reviews to see if there are common complaints about popular products, and see if you can identify gaps in the market.
Capitalize on trends. If you notice a particular product seems to be popping up everywhere, or you have a great idea to help make the most of a popular product, those can make for great online business ideas.
Remember, all you need is one idea to get started. Many successful businesses launched with a signature product and expanded into complementary goods from there.
3. Validate your business idea
Validating your business might sound difficult, but it’s really just a matter of testing whether customers are willing to pay for your product before you sink too much time and money into it—and it's important to do no matter what type of business you're starting.
There are plenty of ways to validate your business, from the simple to the complex. Here are some tactical examples that can help you figure out how to gauge market demand before getting in too deep.
Set up a store to take preorders
Launch a crowdfunding campaign
Create a beta of your product or service to sell
There are other ways to validate your product ideas, but when in doubt, start selling as quickly as possible. Learning from direct customer feedback, and understanding how your products are being used, is invaluable when growing a small business.
4. Find a business name
Work on finding a name for your business that makes it clear what you do, that’s short and memorable, and that isn’t already in use in your industry. This isn’t an easy task, but it’s one that’s achievable with a bit of effort and imagination.
Name generators can help you come up with a list of unique ideas, and there are also plenty of time-tested naming best practices you can lean on to help build your own list.
A strong name will usually have a few characteristics:
Short and simple. You want customers to be able to quickly remember your name, and the best way to do that is to avoid long names. One or two words is ideal, although three to four short words can also work if they create a memorable phrase.
Different. If your market research shows that everyone in your industry seems to have similar names, or relies on similar elements, it can be helpful to avoid them in order to come up with a name that really stands out.
Original. Beyond just avoiding similar names, you’ll need to make sure that your business name is original.
5. Make a plan
Writing a business plan helps validate and formalize your idea, and can streamline the business-creation process by getting you to sit down and think things through methodically.
A classic quotation that’s especially applicable to the business plan process is, “Plans are worthless, but planning is everything.” Many entrepreneurs say they rarely look at their plan once they’ve launched—but they’ll also tell you there’s value in thinking through and researching your idea while creating a plan.
When creating your plan, make sure to pay extra attention to the competitive analysis and SWOT analysis sections. While nothing can replace validating your idea by confirming that people will pay for it, the research involved in completing these sections can be further proof you’re on the right track.
6. Understand business finances
The shared goal of any business is to make money, which means the flow of money is an integral part of running a business. You’ll need to understand some basics to get started and scale that knowledge as you grow.
There are plenty of businesses you can start with only a small startup cost, but others will require money for inventory, equipment, or physical space. A clear view of your total investment—before you spend a cent—is a must, and can help you make important projections, like when you’ll break even.
A clear view of your total startup costs is a must before you spend a cent.
If those calculations show you you’ll need more funding than you can afford to spend out of pocket, you can look at funding options like a small business loan or a crowdfunding campaign.
Bookkeeping needs to be one of your primary financial tasks as soon as you’re ready to start making purchases for your business. Accurate records of your income and expenses will help you keep an eye on cash flow, and make for a smooth transition to working with an accountant or bookkeeper later on.
To make the process even easier, consider opening a separate bank account and credit card for your business. Keeping your personal and business finances separate makes doing your business taxes much simpler, and can help you automate some of the steps as well.
7. Develop your product or service
You’ve done the legwork, and you understand the financials—now it’s time to dig deep into the product or service you’d like to offer.
For a product-driven business, developing your product could mean taking one of three general approaches.
Creating your own product. Whether you’re making items by hand, or sourcing an original product from a manufacturer, developing your own product to sell can help you stand out in the market.
Customizing an existing product. With print on demand options, you can add your unique designs and ideas to products including t-shirts, leggings, towels, backpacks and more.
Curating a selection of products. Dropshipping is a way to stock your store without creating a new product, so you can start selling almost immediately without managing inventory. Get tips for starting your dropshipping business.
As you develop your product, keep your total costs in mind when figuring out your pricing. While your product’s price is not solely driven by costs—and there are many factors that influence pricing strategy—it’s important to price your product profitably.
8. Select your software systems
One of the best ways to reduce the heavy lifting involved in running a business, and to set yourself up for future success, is choosing software that can help you automate or streamline the things you need to do.
Often, when you choose the right software systems, you’ll be able to set them up once and have them run efficiently with little ongoing work. Consider looking into software to help you manage the following:
Accounting. With multiple options to help you track everything from a meal with your business partner to a big inventory order, accounting software is one of the best ways to start your business off on the right financial foot.
Email marketing. A good email marketing tool will help you stay in touch with your current (and future) customers and make sure you’re able to send the right messages to the right people at the right time.
Ads. Paying for ads is often a cost of doing business, especially online, but there’s marketing software that can help streamline the process and make the most of your advertising budget—no matter how much you have to spend.
App and online store. Choose a platform that allows you to easily manage all the critical tasks involved in running your business. Look for a theme that supports your product lines to the ability to take and manage orders easily.
9. Business space
Your business plan will help guide what kind of space you need for your business. If you’re selling print-on-demand t-shirts, you may only need to find small space in your home for a workspace, a desk, and a laptop. On the other hand, if your business requires in-person retail space, you’ll need to use a bigger space.
To help narrow down what you need, consider these questions:
How much space will you need for inventory? If you’re accepting deliveries of thousands of items at once, you may not be able to accommodate it in your living room.
Do you plan on offering in-person retail sales? While selling out of your home is certainly an option for your first orders, if in-person is an important channel you’ll want to find space that’s comfortable and easily accessible for customers to visit.
Will you be packing and shipping orders from your location? Depending on the scale of your shipping operations, that may necessitate more space than you have available in a home office.
It’s possible you’ll be able to run your business from a space you already have available, especially if you don’t plan to sell in-person.
10. Plan workload and team size
How much work will you need to do and what skills will be required to launch your business? These are fundamental questions you’ll need to answer, because they’ll guide both your timeline and your level of investment in the launch.
If you plan to do all of the work yourself, you’re limited by the time you have available to invest. If you plan on hiring help, you’ll need to account for those costs—as well as the time involved in finding and onboarding freelancers or employees.
Here’s an overview of the basic skills you’ll need to learn, know, or hire as you launch.
There are many design decisions that need to be made as you set up your business, from designing a logo to choosing your brand’s colors. There are tools available to help make some initial decisions and guide you in the right direction.
Logo. You can rely on an online image software like Canva to build your logo.
Colors. Start with one of the many online tools that can create a color palette.
App and website design. Starting with a professional template for your app and website gives you a site that’s based on design best practices.
If a DIY approach to setting up your store is too far outside of your area of expertise, you can find professional designers by asking for referrals from other business owners.
Great photos are essential to your business, especially if you’re selling online, but that doesn’t necessarily mean you can’t DIY your product photography.
Marketing is an integral part of your business, and can require multiple skill sets. Start by deciding which marketing activities will have the biggest impact for your new business, and use your plans to make a list of the skills you’ll need to execute them. For example, running paid ads is a much different skill set than taking lifestyle photos to build your Instagram following.
Research and understand some of the most common promotional tactics used in your industry, and make sure you have the skills required to implement them.
Once products are ordered, how will they get from Point A to Point B? Make sure you have a shipping strategy in place that covers key details like:
Pricing. Will you offer free or discounted shipping to your customers, or pass on the exact cost to them? This is a nuanced decision that impacts many parts of your business, so it’s important to run the numbers and weigh the options.
Packaging. Lighter packaging often means lower shipping costs, but you’ll need to balance weight with protection. Cardboard, while heavy, is more protective for many products than a poly mailer.
Locations. Will you ship internationally, nationally, or just locally? The answer will depend on your products and your goals—and it can change as your business grows.
Hiring help for your business
If you don’t have the time or skill to DIY everything you need for your business, hire help. You can find a virtual assistant for ongoing, routine tasks, or work with an expert for more involved projects, like your marketing plan.
Managing your workload
Once you have a good understanding of what needs to happen and who will be completing the work, it’s time to add a bit of project management to make your life easier. Consider using a time management tool like Trello or Asana to write down, assign, and track tasks. Time management tools are especially helpful for keeping teams on schedule, but don’t underestimate the value of structure for yourself as well.
11. Launch your business
You’re ready to take the last step in starting a business: launching. The preparation you’ve already done has laid a solid foundation to support your launch, so you can focus on marketing activities and making your first sale. However, a plan of attack, especially as you’re trying to build traction, can help make your launch even more successful.
While every launch will be unique, there are some elements that can boost any business’ first few days of sales.
Leverage your network. Promote your store first and foremost on free channels that are already available to you, which includes your personal social media and your contacts list. Sending one-on-one emails asking for support, which can be as simple as a social share, can go a long way towards gaining traction.
Consider offering discounts. Rewarding early customers with a discount code that fits with your profit margins can help you get traction early on, especially when your store is new and may not have many customer reviews or social proof points.
Test paid ads. Even if you start with a small budget, paid ads can be one of the most effective ways to get in front of your ideal audience. Testing early and learning from your results can help you drive your first few sales and optimize your ad performance as you scale.
Start your business
Starting a business isn’t easy, but it also doesn’t have to be daunting. Whether you want to bring a product into the world to solve a problem you’re having, build a profitable business to be self-employed, create opportunities for the people around you, or bring in some extra money every month, these steps can help you make your dreams a reality.