How to use Instagram posts to sell clothes
Being consistent when it comes to Instagram sponsored posts is a great way to increase awareness and consumer shopping for your clothing brand. Being able to consistently come up with creative ideas whenever you need a new ad is also key.
Thanks to the rise of social media, business owners and entrepreneurs have more freedom to advertise their products through sponsored posts.
Traditionally, advertising was limited to the big shots of media: billboards, television commercials and print ads. These were (and still are) costly and require tons of effort and coordination between designers, company heads and advertising agencies.
The best part? These social media advertising avenues are only a fraction of the cost of traditional advertisements.
Whether you’ve realized it or not, you’ve definitely seen a sponsored post (or four) while mindlessly browsing on Instagram. And sponsored posts aren’t even limited to scrolling within your feed anymore. You can now find them in between your friends’ Instagram Stories.
If you’re not familiar, there are multiple Instagram sponsored post options for entrepreneurs and business owners to take advantage of.
Even if you didn’t know Stories ads existed, you’ve seen them. Scenario: when you are hastily tapping your thumb at 50 mph just to get through the Instagram Stories of that person you kind of know and are interrupted by a company’s sponsored post.
While photo ads will never go out of style, the demand for short, engaging video ads on Instagram is growing. Videos ads can run for up to 60 seconds and instantly grab the attention of obsessive scrollers.
Take your Instagram sponsored posts to the next level with carousel ads. Instagram carousel ads allow you to have multiple photos or videos in one sponsored post. Users swipe through the photos or video clips like a slider, and depending on how you set up your ads, can lead to a single page (like your home page) or each item can be clicked through to individual product pages.
Your basic, no-frills, good ol’ faithful Instagram sponsored post is the photo ad. Showcase a high-quality photo of your product and let users learn more or shop now. For your clothing company, this means highlighting that hot item you know will fly off the (physical or digital) shelves this season. Hint: Mustard yellow is everything.
No matter what you end up choosing, incorporating Instagram sponsored posts into your social calendar will benefit you and your clothing brand in the end. Here’s more on how to create them.
How to use Instagram sponsored posts
There are a few things to consider when creating sponsored posts on Instagram, including your business profile, your audience and what you want your sponsored post to look like.
To create Instagram sponsored posts for your clothing brand, you need to create a Facebook Page for your business account if you haven’t already. Having a Facebook Page is different from having a general Facebook profile. Facebook Pages are for companies and include essential information such as business hours, location, and of course, give you the ability to create ads on Facebook and Instagram.
To use Instagram sponsored posts, you also need to have a business profile on Instagram. Similar to Facebook, having a business profile on Instagram is different from having a personal Instagram. Switching your account to a business profile gives you insights on your posts such as activity (profile visits, website clicks, reach and impressions), content (likes per post and stories), and audience insights.
Once you have both a Facebook Page and a business profile on Instagram, you can create your Instagram sponsored posts.
Creating a sponsored post
There are two ways to create Instagram sponsored posts. The first way is to simply press the “promote” button next to the picture you want to turn into an ad. You will be taken through a series of questions for how you want to set up your sponsored post, such as an objective, what kind of audience you want to see your post, and your budget.
This is the quickest and easiest way to do an ad, but one thing to remember is that you can’t change your caption on your photo.
The second way to create Instagram sponsored posts is to create your ads within Facebook Ad Manager. Crafting your ad in Facebook gives you more freedom to choose an objective that best serves your ad’s purpose.
Facebook has several objective options for you to choose from:
Reach: Show your sponsored post to the most people.
Brand awareness: Increase general awareness about your clothing company.
Website clicks: Drive traffic to your website.
Video views: Get the most views for your “How to Style an Ascot for Autumn” video.
Website conversions: Have your audience complete an action on your website (buy a new clothing item, use a sale coupon, etc.).
Whichever way you decide to create your Instagram sponsored posts, you always have the option to determine your budget. Instagram sponsored posts can run for as long as you want them too and budgets can be as low as $5 per day.
Need more ideas for Instagram sponsored posts?
With everything you’re doing for your business, you might feel a bit tapped for ideas. Read on for more ideas to make your Instagram sponsored posts stand out.
As stated earlier in this post, Instagram sponsored posts now show up in between people’s Stories and can be photos or videos.
The Real Real, a company that resells designer clothing and handbags, chose to design their Stories ad similar to a post you’d see on your friend’s feed. They used a high-quality photo with a simple outfit (no faces) and featured a Gucci bag. They incorporated text so people know exactly what The Real is and what they sell, and at the bottom of the ad there’s an option to “shop now.”
Videos don’t have to be a full-scale production with a director and film crew. With video ads, you have a ton of room for creativity. To help promote your clothing brand, consider doing simple videos about the concept and mission of your company.
One way to do this is through an interview-style video. Ask your founder to record a simple video about the mission of the company as if she is having a heart-to-heart conversation with a friend. Include b-roll or extra footage of your store, pieces of clothing, or people trying on your clothes so customers get a better sense of your brand’s style and your products.
If you’d rather not be in front of the camera, try a different route. Sponsored video ads can be as simple as a stop-motion graphic or a photo with blinking text.