Must Have Features For Your M-Commerce App
For most people who are coming to your app, it is not just about buying things, it is the overall app experience. Hence, you have to ensure that you are not just thinking about selling stuff, but the overall app experience you provide.
Studies indicate that 88% of people confess that having a mobile device with real-time information makes them more open to shopping and about a third of the e-commerce is driven through mobile shopping.
Here are some interesting mCommerce apps stats for you to look at:
62% of smartphone users said they’ve bought physical goods through their mobile devices in the last 6 months.
Revenue for mCommerce in 2020 was 336.98 million.
mCommerce increased by 250% over the past 24 months.
iPhones generate a higher mCommerce conversion value of $117.16 than Android.
mCommerce raked in over $90 billion in sales in the US by 2020.
65% of all eCommerce sales will come from mCommerce by 2022.
These numbers are clearly indicative of the trends of e-commerce leaning heavily on the mobile phones or m-commerce. Mobile commerce or m-commerce offers the ease, speed, and flexibility that may as well prove to be the crucial advantages especially in the manufacturing and distribution industry. M-commerce offers the users an ability and an opportunity to transact anywhere from the shop floor to the stock room or even on the go! This means that not only would the order volumes increase, but the number of loyal customers would increase too!
Below we will go through a few features that are an absolute necessity when you are building an m-commerce app.
This is one aspect that has taken the highest priority, for any field and to say that Personalization is important, would be one of the biggest understatements! When it comes to the custom consumer landscape in any category of business, personalization is not just necessary, it in fact is expected. A customer goes in, expecting a certain level of personalization and to not find it, is not just inconvenient, but quite a big disappointment for the customer.
When it comes to the manufacturing and distribution industries, customization has become an imperative. Customization in these industries saves a lot of time and cost which in turn creates a tighter supply chain. If yours is an efficiently streamlined mobile commerce platform, it will have the ability to anticipate the kind of purchases the customer needs to make and would have features that help the customers to make quicker decisions.
This may be done through information like customer specific catalogues, pricing and promotions based on the preferences and choices of the customers, the favorite items marked by the customers, and their order history.
Extend The In-Store Experience In Your App
Though the number of people opting to shop through mobile stores is increasing and mobiles are becoming a popular medium for people to engage in shopping, but even now 6 out of every 10 shoppers are using their mobile devices only to look up for information before or while shopping in a physical store. This means that even though the m-commerce portals are gaining popularity and success, but the traditional retail stores are not yet entirely obsolete. In fact, quite a few of the brick and mortar businesses have the scope to use mobile apps in order to engage better with the customers and bring the whole in-store shopping experience up a notch.
You can digitize your in-store experience and offer to your customers a detailed and interactive mapping of the store and thus help them look up and find what they are looking for with great ease! This experience can also be extended to the catalogues that you offer your customers, where you can embed some well-placed QR codes so that the customers can scan them to get additional information about the product. When the two experiences, the traditional and the new, are brought together on one forum, the customers appreciate the novelty, the convenience, and the speed with which the services are rendered and are more likely to order, or buy more, on any one of the platforms, thus bringing in more revenues and in the process become more loyal to the store.
Great product images
It is our visual senses that are most active, especially when we are out shopping! After all “we covet, what we see!” isn’t it? In a physical, brick & mortar store a customer can browse through racks and hangers full of items that are available for you to buy and you can walk through it at leisure picking up what you like.
However, this luxury is not afforded by a mobile store. In a physical store, it is important that the products are organized and displayed in a manner that would attract the maximum number of consumers.
This aspect becomes even more important in case of a mobile store because a buyer’s decision to buy or ignore any product on this platform is largely dependent on the way any item is displayed on your online store. It is important that you take excellent pictures of each of the products and showcase them in best light with multiple angles to let users get a three-dimensional understanding of the product.
When done right, this encourages a greater number of customers up to the checkout page. Hence, when you put up any product, give your customers something that would make them want to buy whatever they see!
A Well Designed Search Feature
It is a common concern and cause of dissatisfaction among the customers that most of the mobile stores do not offer an efficient product filtering or search experience, as the one they offer, might not be in line with the customers’ expectations or requirement.
When you have an advanced search feature incorporated in your mobile store app, you offer to your buyers a smarter, more efficient way to look for a specific item within your app as quickly as you can. When you offer the options to the customers to add filters including brand, colors, size, price range etc. you are essentially empowering them to narrow their search down to fewer but relevant products which are in line with their preferences and requirements.
This is definitely going to better the experience of the customer as they would not have sort through thousands of products to find a few hundred that actually satisfy their search criteria.
A Special Discount & promotion Section
Everyone loves a discount and in each one of us there is a bargain hunter who would love to find awesome things at great prices. However, today you would not see shoppers queuing up in front of the stores to avail festive discounts or sale deals. Today, m-commerce and ecommerce have made it possible for the customers to browse through the hundreds of deals and discounts or sales running on the stores through their smartphones from within the comfort of their houses.
These deals could be anything from discounts, special offers, no shipping charges, exclusive coupons, bonuses, or vouchers! Any such deal is bound to attract the attention of shoppers and it is only human to look for these deals. When a mobile or any other online store runs a discount or deal corner, they are not only pushing the number of orders up, they are also gaining a good number of repeat customers, especially when it is a special occasion, the holidays, or a festive season!
While designing your own m-commerce app or a retail app, make sure that you incorporate a section to display the featured deals on some of the most popular sections. When it is the season to celebrate, make sure that your app makes it feel that way to the customers as well.