Reasons Your Agency Should Become a White Label Mobile App Reseller
The mobile app industry is rapidly evolving. You could argue that the popularity and penetration of mobile apps in our daily lives are growing faster than the Internet. As a result, the demand for mobile apps is seemingly at an all-time high.
This is especially true for businesses both large and small. In fact, 42% of small businesses currently have a mobile app. An additional 30% of small business owners plan to build an app in the future.
Young business owners are early adopters. 55% of Millennial business owners already have an app for their small business, that’s 13% higher than the overall average.
As an agency, you can use this information to your advantage. You already have clients that you’re managing and consulting with. So why not add some value to your services and make some extra money on top of it?
If your current and prospective clients want a mobile app, they might as well get it from you instead of looking elsewhere. Becoming a white label mobile app reseller is a great opportunity for you to gain a competitive advantage over other agencies while offering all services under one roof.
1. High Demand For Mobile Apps
Businesses want to invest in mobile apps. As I mentioned earlier, more than half of the small business owners who don’t have a mobile app plan to develop one.
They’ve recognized the trends with mobile app usage among their customer base. Launching a mobile app is the only way to deliver an excellent mobile experience to those customers.
But business apps go far and beyond just appeasing customers. There are so many businesses out there that need an app for internal uses as well. Companies can use mobile apps to improve HR inefficiencies or enhance communication with deskless workers.
The possibilities are endless. So even if a current client of yours already has an app for their customers, they still might be in the market for an internal business solution. According to Google Trends, the search term for “mobile app development” is at an all-time high. The global interest in this topic has been trending upward at a steady pace for the last decade. There has also been a sharp rise in search popularity over the past two years.
All of us have been using mobile apps on a daily basis in the smartphone era. But people are still searching for app development on Google, today, more than ever before.
This means that the demand and need for app development solutions still haven’t reached its full potential. There is no sign of this trend slowing down in the near future, and you’ll see more proof of this as we continue through this guide.
Attracting new customers, gaining a competitive advantage, and increasing sales are the top three responses.
Do these reasons look familiar? What are the selling points at your agency?
We're willing to bet that you sign new clients based on your promise to help them with these three factors. Essentially, the benefits of mobile apps are synonymous with your agency’s value proposition.
2. Inexpensive Entry to Market
Like any business venture, the cost is obviously something that needs to be taken into consideration before you make any decisions. You’ll need to weigh the cost of your investment against the potential risks and profits.
How much will it cost you? What can you expect to get in return?
But unlike other business opportunities, you don’t need to invest huge sums of cash to become a mobile app reseller. The cost structure for a white label app is very friendly for the reseller agency.
In most instances, you’ll pay a monthly fee for the app building services. Then you can upcharge your clients whatever price you see fit to meet your desired margins.
Once you start onboarding clients there is a huge potential for growth.
In addition to the inexpensive costs, becoming a white label app reseller can deliver massive ROI for your agency. No matter how you set up your pricing structure, there will be plenty of room for profits.
For example, you could bundle mobile app development to be a standard feature with your existing agency services. By nature, this will increase the base prices of your packages.
Alternatively, you can offer app development plans as an add-on or supplemental feature for your clients.
Either way, you’re offering a service that your clients have a need for. So it’s a win-win for both of you.
3. It’s Easy to be a Reseller
Basically, anyone can become a mobile app reseller.
You don’t need to learn how to code or anything like that. App building platforms, like Appily App Builder, allow you to build an app from scratch without any experience.
Already owning an agency gives you even more of an advantage. Your business structure is already set up. So all you have to do is add a service, as opposed to starting a new business from the ground up.
Plus, if you have multiple clients that are in the same space or industry as each other, there’s a good chance that they will need similar apps. So you can basically offer the same app to more than one client, just branded differently for their needs.
Find a reseller program that allows you to clone your existing apps. With just one or two clicks, you can have a brand new app ready to sell to another client without doing any extra work.
You’ll just need to change the logos, color schemes, and branding. You could always make other minor changes based on the client’s requests.
For example, let’s say your agency specializes in marketing consulting for law firms. An app for one law firm probably won’t be very different from another. So you won’t have to change much to sell it to multiple clients.
With less time and resources required to build additional apps, your returns can be massive.
Depending on the reseller program you choose, you can set it up to be completely hands-off instead. Rather than building the apps yourself, you can just focus on selling the clients the software. Then your agency clients can build