Best Social Media Management Tools
Social media management tools help you to keep track of your performance on social media, monitor what people are saying about your business, schedule your social posts in advance, and so much more.
Hootsuite also offers a post scheduling service, and provides analytics to help you understand the impact your social media presence is having.
You’ll also be able to see what people say about your brand on social media, so you can get involved with the conversation, and there’s even an automated ad feature to help improve your social advertising.
The most basic package starts at $25 a month, and offers unlimited scheduling. Higher price bands are perfect if you’ve got a social media team who need to collaborate. You can learn more by visiting Hootsuite.
Sprout Social is another tool that allows you to schedule posts for all your social media accounts from one dashboard, and it also provides you with a social content calendar so you can see what you’ve got planned at a glance.
You’ll be able to see what people are saying about your brand on social media, and there’s also a review management function as well a range of reporting features.
The basic package costs around $99. The basic package has far more features than the basic packages of Buffer and Hootsuite, so it’s definitely worth a look if you’re more than just basic functionality by visiting Sprout Social.
Buffer started out as a tool for scheduling future content and this feature is still offered along with others.
The big advantage of scheduling your content in advance is that it frees up time to work on other projects. With Buffer you can line up a month’s worth of posts in one sitting, so you won’t disappear down a social media hole every time you log in just to “quickly share one interesting link”.
Buffer also allows you to reply to interactions across your various social media accounts from one central dashboard, and you can also add in depth social analytics to your package. You can learn more by visiting Buffer.
Discovering and sharing great content is a key part of running social media channels that engage people.
Feedly helps you track what’s being published across a range of blogs, news sources and on YouTube.
You can track publications directly or use keyword tracking to find content that’s relevant to your audience.
Feedly’s basic package is free, but if you find that you'll need more features there is a paid version as well starting at $6 per month. You can learn more by visiting Feedly.
Buzzsumo is a social media research tool, and it’s a great way to discover the types of content that are currently popular on different social media platform.
You can also analyse your competitors’ content to see what’s working for them, giving you a strong indication of what will work for your audience.
You can also use it to find people with influential social media profiles, which is great if you’re looking to use influencers in your marketing campaigns.
The most basic Buzzsumo package starts at $79 a month. You can learn more by visiting Buzzsumo.
Followerwonk offers you both, so if you’re serious about using Twitter to promote your business you should check it out.
Followerwonk costs as little as $23 per month when subscribing to an annual package. You can learn more by visiting Followerwonk.
Canva allows you to create great-looking images quickly and easily, and you don’t need design skills to get started.
Canva allows you to add visual appeal to your social media profiles. You can learn more by visiting Canva.
You'll probably only use one of these tools to help take control over social media and manage all your posts beforehand. It's worth taking the time to research each tool well to find out which tool will work best for you and your business before picking the tool that best meets those needs.