How to Build White Label Apps Correctly
Let's examine the benefits and drawbacks of white label app development as it grows in popularity, as well as how your eCommerce business may create the finest white label applications for customers.
Today, eCommerce applications are popular wherever you go in the world of online shopping.
Having a website that is mobile-responsive is just not sufficient anymore. Apps have become a crucial necessity as online shopping moves to portable devices, regardless of the size of the company or the type of retailer.
They consume 90% of the time we spend using our cellphones. Any e-commerce company that wishes to assist clients in moving more items has to have the capacity to design apps. It is a definite necessity.
However, building an e-commerce app may be expensive and difficult. Customers may object to the cost or become disheartened by the lengthy timelines. It's difficult to deliver a final product. App developers are costly and difficult to find. It takes time and money to assemble a devoted crew.
You may swiftly expand your agency's services without adding staff or incurring extra costs by white labeling app development. Additionally, it moves from the chemistry meeting to go live more quickly than custom development, usually in weeks as opposed to months.
What precisely are white label apps?
An app that has been "White-labeled" has been created by a third-party developer, rebranded, and then sold by a different e-commerce company.
There are several types of white label app solutions:
An e-commerce company could hire a mobile app expert to design an app as a pure service.
It might be a pre-built program that is customized and rebranded for each new user before being sold again.
SaaS platforms, which make it simple for agencies to add an app capacity of their own, are now a part of white-label solutions.
The white label strategy has tremendous prospects for established e-commerce firms while avoiding the time, money, and management challenges associated with managing an internal development team.
Of course, there are drawbacks to any benefit. Let's examine the advantages and disadvantages.
White label app development's advantages and disadvantages
For e-commerce firms, using a white label app developing platform can offer several advantages. Clients may hire you for both responsive website building and app development, saving them from having to go elsewhere. It raises the possibility of client income and satisfies the demands of contemporary consumers.
The Positives
A larger portfolio
Without adding more staff, an agency will be better able to keep up with industry developments and customer behavior, which is raising the standard for mobile shopping experiences.
Quick creation
A custom app's creation from scratch might take months or even years. That time could be better used for marketing, cultivating customer loyalty, and enhancing the user experience (UX). The risk that business requirements will change and the project brief will alter increases with project duration. This increases the possibility of scope creep and unforeseen delays.
Simple to maintain
The expenditures of continuing maintenance, such as software upgrades, patches, and modifications to product catalogs, may be avoided by agencies with the use of white label applications. Glitches and performance problems have already been resolved because the program has already been put to the test. If you choose a SaaS platform to construct your app, maintenance and upkeep might be included in the monthly subscription.
Sensitivity to branding
If you couldn't make changes to white label programs to suit the branding of the final customer, they wouldn't be much use. The greatest white label applications may be created such that users cannot tell them apart from custom apps.
Dependable technology
Good app developers will be able to provide hardened technology that has been established and enhanced based on years of industry experience when providing a white label app platform. Additionally, they will offer a wealth of built-in functions. For the price of a monthly subscription, you get years of development.
Extra money
Increased income, improved client connections, and a larger portfolio are all benefits of adding app development. The performance of apps is higher in terms of conversion and sales volume, therefore clients will also see improvements in analytics.
Make an informed decision when selecting a white label app builder, since the outcome will affect your working relationship with the customer. You'll pay the price later if you choose the incorrect technology or base your decision entirely on pricing. When choosing a white label partner, make sure to ask the following important qualifying questions:
The drawbacks
Can it be scaled?
Scaling white label apps for an expanding user base can be challenging because they are pre-built. The app must be able to handle traffic as a firm expands and transaction volumes rise. A rigid code foundation on the incorrect white label app platform might collapse under stress. Make sure they have a workable e-commerce proof-of-concept.
Is it customizable?
How much customization is possible may be constrained by the white label option you select. A less adaptable provider could only offer a few number of templates or make the price of adding "off menu" features exorbitant.
Who is the data owner?
Customer and transaction data will often be kept in the cloud after launch, regardless of whether it was created by an offshore developer or with a SaaS platform. This subject may become delicate due to regulatory frameworks like GDPR. Customers and end users will require clarification regarding where their data is stored, how it is safeguarded, and who ultimately has authority over it, regardless of the regulations.
Working with the proper white label app builder or agency will help you avoid these scams. Use tried-and-true technology, and seek references that are particular to your sector or line of business.
How to create prestigious white label applications for your clients
Respecting the final consumer
Similar to developing a new product, developing a white label app requires careful consideration of the needs of the target market and how the product will improve their quality of life or address an issue for them.
So make use of conventional product development methods. Identify the demands and interests of the client's ideal end-customer by creating marketing personas that reflect that individual. Market research should be the foundation of personas. To create an eCommerce software that is ideally suited to that audience, request from clients the sharing of their aggregated data on customer demographics and other characteristics.
Focus on branding
Every customer will want to customize their eCommerce software, regardless matter who designs it. The perfect white-label software should be adaptable in design and set up so that it accurately reflects client brand requirements.
That covers more than just typefaces and hex values. Every app you create will need to be customized to some extent based on the demands of the client's end users and service obligations.
Before you begin designing anything, thoroughly understand the brand and tone of voice standards. You should also try to integrate the appearance and feel of the site with the client's other online channels and marketing materials. Anywhere it appears, the e-commerce software should promote consistent brand identity.
Be aware of the competition and outperform it
Look at the most well-liked applications in the industry or category when creating a white label app for a client to get a sense of what constitutes current best practice.
Can you provide the same services, match their skills, and adhere to industry standards? Even better, are you able to spot holes and outperform the opposition? Find a consumer demand that hasn't been met by digging deep.
Be specific about ROI
Having solid ROI metrics on hand might be the deal-breaker when negotiating the terms of an app development project with a customer.
Start by presenting data from the market that demonstrates how apps have a higher average order value, a greater return rate, and a 3x higher conversion rate than mobile websites.
For further guidance on creating the business case, see our blog post on app ROI.
The best white label partner program to choose
Due to the rising demand for mobile apps, any delay in responding to an RFI might cause customers to turn elsewhere. Reselling a white label software solution keeps their spending with you, where it belongs.
Our white-label SaaS solution at Appily App Builder enables you to outsource app development while maintaining the final product. It is produced by our platform, but you are in total control of the workflow, including the fees you charge your customers. For both B2C and B2B companies, you may work with us to create native applications as well as the "next best thing in eCommerce": web apps.
We recognize how crucial it is to safeguard your client connections. We also understand how crucial mobile is to the expansion of e-commerce sales. Our white label platform may transform you into a one-stop shop for all of your customer demands rapidly if your firm needs to construct a strong and affordable app development offer:
It is compatible with any e-commerce backend that your customers are already using. A straightforward but effective plugin immediately syncs all information and settings to the app, reflecting updates and changes therein right away.
A simple drag-and-drop interface makes it easy to customize the design. It is possible to change colors, logos, half-tomes, and font to adhere to the client's brand specifications.
Choose from pre-installed features that are basic or extra features and more customization. Our white label app builder can accommodate customers of all sizes.
Do you have any thoughts on a white label app solution? Pick a companion who will support you at every turn of the road. Contact Appily App Builder right now.
