How to build a personal brand with a personal App

“Personal branding” is a concept that sounds like a buzzword. Everyone says that you should develop one, but what does it really mean to build a personal brand?

To be sure, there are a lot of different elements to consider when it comes to building a successful personal brand. In the modern age, one of the most important of these foundational elements is a personal App.

Who needs a personal App?

Although anyone can launch a personal App, it benefits some professionals more than others. But in this day and age of easy internet accessibility, the harsh fact remains: If you don’t manage your online image, it will manage you.

When you’re young, embarrassing photos and drunk tweets don’t seem like a big deal until you’re on the hunt for a job or decide to start a business. It’s only when you realize that recruiters, future employers, and potential clients review social media accounts that you begin to realize the importance of controlling your online image.

Anyone who wants to make an impression online — whether it’s to land a new job or big client, show off their portfolio, promote a project, or just connect with like-minded netizens — can do so with a personal App.

Should I just stick with social media profiles?

When you’re initially planning how to build a personal brand, you might ask yourself, “Why bother with a personal App when there are social sites like LinkedIn where potential clients and recruiters are already active?”

The answer comes down to addressing the limitations of a platform like LinkedIn.

For example, you can attach documents, photos, videos and slides in LinkedIn, but in limited quantities and at a maximum file size of 300MB. A personal App can help immensely if you have a lot of original work to showcase. After all, if you claim to be an expert at something, people will want proof.

LinkedIn also provides an area for testimonials and endorsements, which are valuable. However, if you’re working for yourself, a personal App offers more control in terms of how you show off this social proof.

Consider LinkedIn as an online business card that directs to your personal App.

Social media marketing involves building a plot on rented land: You’ll find yourself in a bad place if the social network ever shuts down or bans you. You’ll likely benefit more from not putting all of your marketing eggs in one basket.

reasons to launch a personal App

In addition to the reasons mentioned above, here are some additional considerations to help you decide whether it’s worth the effort to launch a personal App:

A personal App gives you control when it comes to positioning your business personality

Because of the customizable nature of building a website, the majority of hiring managers prefer personal websites over any other branding tool for making decisions about a candidate. Unlike your professional efforts on social networks like LinkedIn, which require you to fill out specific content sections (with non-editable headings), your audience will expect you to use your personal website to showcase more of your personality and expertise.

A personal App makes you more accessible

Just by putting yourself out there on the App Store, you’re giving potential clients, customers and recruiters a chance to find you.

You own the content on a personal App

You don’t have to worry about content disappearing or having to deal with any social feed algorithm changes because you control everything on your personal App.

A personal App will help build your personal brand

Having a personal App allows freelancers and business owners to build an audience, position themselves as experts, and start attracting clients. A 2017 study by Upwork revealed that the freelance workforce is growing three times faster than the overall workforce in the United States. By 2027, freelancers are expected to make up the majority of the U.S. workforce.

steps to build a personal brand with a personal App

By now, you’ve hopefully decided that a personal App is worth your time and effort. The next step? Creating an action plan for how to move forward. We’ll break down everything you need to know to find success in your personal branding endeavor in five simple steps:

Get a personal App name

Generally speaking, it’s easy to start an App on any platform you feel comfortable with (there are plenty of beginner-friendly options). But first thing’s first: If you don’t have a personalized App name, you can’t have a proper personal App.

If you’re just getting started, you don’t need to have an App design in place to register an App name. In fact, it might be easier to knock out this step initially so that you’ll have something to plug in later.

If you want to get some usage out of your App name while you’re still building your personal App, you can always redirect to your Facebook Business or LinkedIn page. If you’re new to the process of choosing an App name for an App, here are some basics to keep in mind:

Why you need a great domain name for your website address

Put simply, an App name is the way users can find you on the App Stores and to access your App.

A full 75% of small businesses believe that App names are important for their business.

Choosing your personal domain name

There are essentially a few steps to claiming your App name:

  • List your business information.

  • Consider these App name tips.

  • Look into different extensions.

  • Pull it all together.

  • Determine value.

  • Register your personal